• harness changing winds with clear strategy

  • organizations don't do the cha cha, people do - same goes with change

  • activate strategy to launch with precision

Communications play an integral role in effective change management helping the audience understand the path forward and the value the change brings to them as individuals and as an organization.  Outlined below are phases of the alignment atlas™ change management process:

ACTIVATE: Strategic Design
The activate phase sets the tone by aligning organizational goals with a well-defined vision and comprehensive planning. As we develop the strategy, we will:

Assess: Depending on the end-goal, a culture assessment may be the first step to create deep understanding of the firm.

Create: A project charter and destination postcard lay the groundwork for transformation.

Articulate: We begin content creation by defining What is changing? Why is it changing? How will it change?

Develop: Using a proven methodology, we will develop an alignment atlas™ and timeline for all communications.

Drive your performance by engaging with us. The multiphase alignment atlas™ provides a roadmap, minimizes risks, and optimizes results through communications methodology, strategy and culture assessment.

ACTIVATE: Pilot

The pilot serves as a crucial learning opportunity, allowing for the fine-tuning of strategies before full-scale implementation. In this phase, three key activities include:

Test: We test the process/program and the communications.

Gather: Through various listening modalities, we gather feedback and refine as needed.

Identify: Change agents are identified to act as influencers throughout the organization.

Go-Live: Launch

The go-live phase is a critical time when the organization takes a bold step into the future. Communications to support the changes are introduced, and the following activations take place:

Implement: The change is launched, and the communications plan is activated.

Listen: Closed-loop listening ensures that the right feedback is captured to ensure success.

Refine: Refinements based on listening and feedback are incorporated.

Harness: Sustain

In the harness phase, the focus shifts to long-term success and continuous improvement. Here is what takes place to continue the communications success:

Measure: We measure the success of the communications approach, identify areas of improvement, and make adjustments.

Construct:  A communications plan is developed to maintain engagement and commitment.

Celebrate: Success is celebrated to show appreciation and inspire commitment t the future.